Work Your Hive™
Our Signature Service
Serving two common challenges...
I work with two types of clients.
The first are business owners who understand that networking is important to grow, but it isn’t translating to the results they want.
The second are business owners who are doing great with networking but are looking for methods to expand or scale the results of their networking.
A different approach to relationship management...
Most networking/business development strategists in my space are sharing tactics on how to locate networking opportunities and teaching them how to get an introduction call.
I focus on equipping business owners with a strategic network to reduce their networking activities so they have a model to scale or expand their business.
My goal is to help you stop doing networking based on habit, familiarity or urgency. And instead, I equip you with the infrastructure and decision frameworks so you’re in a relationship with conversion-driven partners who will increase your clients and revenue.
I look at networking a lot like dating with the goal of developing long-term relationships. I’m a strategist who is focused on helping you find the best strategic partners to build your business and to get an ROI from your network from partners who show consistent and reliable results.
I’m not trying to just set you up on a first date. I want to make sure you get to the second date and beyond.
I also don’t want you to be inundated with random, unaligned people to get to know. I want you to selectively and intentionally get to know the right people who will grow your business.
How it works...
While each of my clients is unique, all of them go through a four-phased process to build their strategic network.
I start by ORGANIZING AND ASSESSING your current network so we can create a plan to reach your business development goals. We’ll focus on syncing your networking approach to your target audience and brand messaging. We’ll evaluate your current systems and technology to determine which workflows can be improved and enhanced through automation and delegation.
Next, we RECRUIT a team of collaborative, strategic partners. We’ll develop accountability metrics, monitor your progress, and make adjustments to ensure you’re hitting your targeted goals and benchmarks. We’ll determine which partners are an aligned fit to your brand and goals. Finally, we’ll equip your partners with your strategic resources to attract your ideal client and support your omnichannel marketing strategies.
Your hive is ready. The dream team is assembled. Now it’s time to ACTIVATE your network to increase your networking capacity, client roster, revenue, and visibility. We’ll verify the reliability and consistency of your partner referrals to confirm they are providing you with high-quality opportunities. We’ll ensure your network is working for you!
Once we have a strategic network in place, we LEVERAGE your network to expand or scale your business. We’ll increase your team’s internal capacity, identify additional markets and/or industries to service, and/or attract premium clients to extend your brand impact.
See What Your Network Needs Next
Start with your Hive Architecture Review™
For service-based women business owners ready to make clearer decisions about their referrals, follow-up, and relationship-building strategy: Networking is a lot like strategic dating.
You should not be “swiping right” on every connection, chasing every coffee chat, or hoping referrals turn into revenue without a system behind them.
You need to know who belongs in your network, which relationships deserve more attention, and where your follow-up is creating momentum or leaking opportunities.
That is where the Hive Architecture Review™ comes in.
My signature framework is called Work Your Hive™ because I treat your network like a living ecosystem, not just a spreadsheet.
Your Hive Architecture Review™ is a working conversation where we review your Hive Vitality Diagnostic™ results and identify your highest level of tension across the four pillars of a healthy hive (i.e., your network):
Referral Foundation
Follow-Up Systems
Referral Partner Engagement
Tracking & ROI
Together, we will look at what your results reveal, where your networking infrastructure needs the most attention, and what next step makes the most sense based on your current business stage, capacity, and goals.
By the end of the review, you will have a clearer understanding of what is working, what is creating friction, and whether your next step is a DIY adjustment, a focused project, ongoing advisory support, or a deeper Work Your Hive™ engagement.
Before You Schedule
The Hive Vitality Diagnostic™ is required before booking.
The Hive Architecture Review™ is offered as a complimentary next step after your diagnostic is complete. This allows us to review your results together and determine whether additional support is aligned.
Once you complete the diagnostic, you will receive access to schedule your Hive Architecture Review™.
Frequently Asked Questions
A Hive Architecture Review™ call is where we will review the results of your Hive Vitality Diagnostic™. This diagnostic gives me an overview of how you’re operating your networking and business development strategy using the four pillars of a healthy hive. framework. During this working session, I will identify the area of highest tension in your network and make recommendations that could include making tweaks you could do on your own or working together in a paid engagement.
There is no cost to book a Hive Architecture Review™. You’ll complete the Hive Vitality Diagnostic™ first so we can use your results to guide the conversation.
I work with a wide range of sizes and types of businesses. Most of them are women (I also work with men) who offer professional services and are solopreneurs, microentrepreneurs, and small business owners who work with B2B service-based companies. We have worked with consultants, coaches, virtual assistants, attorneys, and travel agencies to name a few examples. Most of my clients have teams of less than 10 employees and/or independent contractors. They have client rosters of less than 75 clients a year (typically 10-30 clients a year). Most of my clients provide a range of service offerings in the form of VIP Days, packages, retainers, workshops/speaking engagements, and 1:1 coaching programs.
This service may not be a good fit for you if you primarily sell physical products, digital products, digital memberships/subscriptions, courses, and/or group coaching programs. Additionally, if you primarily serve a business-to-consumer (B2C), nonprofit, or government audience, this service may not be a good fit for you.
My engagements are set up for a myriad of ways for us to work together. Our pricing reflects the custom nature of our consulting approach.
I work with my clients typically in one of these ways:
- Retainers: These engagements run from 6 to 36 months. Our typical retainer engagement is 12-18 months. Retainer investments start at $1,500 a month.
- Projects: These engagements run from 4 to 12 weeks. Project investments range from $2,500 to $8,000.
Networking and relationship management are long-term marketing, sales, and business development strategies.
The Hive Vitality Diagnostic™ provides the insight to structure our engagements so clients can see the value and impact of this strategy over time.
Yes! I work with sales and business development teams through virtual or in-person workshops and/or projects. We customize our workshops and projects using our proprietary frameworks and a needs assessment of the team. Schedule a discovery call to learn more.
Kind words from our clients
From the start, Anitra was responsive and tailored her approach to our specific challenges.
The onboarding process was seamless. Less than two weeks after starting to implement her comprehensive roadmap, I saw a dramatic improvement. Tasks that once took hours now take minutes, allowing us to focus on delivering value to our clients.
I highly recommend Anitra Deen to anyone looking to better understand how CRMs and workflows are implemented and why they are critical to their business. Her expertise and commitment to client success truly set her apart!